Sending Kickstarter Digital Rewards with Gumroad

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In this article, we’re showing how to use Gumroad to send Kickstarter digital rewards.

I am using Gumroad to send all the rewards for my Learn to Animate Course.

1- Login or Register into

This is a bit obvious, but it is the first step.

Login or Register for Gumroad

2- Select the “Products” in your menu bar.

Click on the Products in Menu

3- Select “Digital Products.”

First Product on Gumroad

4- Select “Product.”

Click "Products"

5- Add product name, price, and upload the file.

Enter Product Information & Upload

Note: The price should be what you plan to sell your product to the public.

6- Add a description and an image.

Add Gumroad Description and Image

You can use both the description and cover image you used for your Kickstarter campaign.

7- Add more files if needed & Click Save.

Add files and save.

8- Click Publish.

Click "Publish".

After clicking “publish,” your product will be available for anyone to buy on Gumroad.

9- Go to Options Page.

Go to "options" page.

10- Add Offer.

Add a Gumroad "offer" for you Kickstarter backers.

Click the “+” sign next to “Offers”.

Enter a name of the discount. I make sure it is clear which backers are supposed to get this discount. That is why I have “kickstarter$1” in the name.

I added “513” to make it unlikely people can guess the other discount codes. I use a string of random letters and numbers.

Click on “$” sign to change it to “%“. In the amount off, put in “100”. This will allow your backers to get the product for free since they already paid through Kickstarter.

Under “Quantity“, I put the number of people who supported that amount. This reduces the chances of someone getting the code and sharing with friends.

When done, save changes.

11- Copy Link

Click Share

12- Go to your Kickstarter project’s “backer report”.

Now that you have the offer copied, you need to go to send this to your backers. To do this go to, log-in, open the side menu of your project, and select “View backer report.”

Open your project's backer report.

13- Click the arrow next to “All Backers” and select the first reward amount.

Click arrow next to "All Rewards"

14- Click “Message ## Backers”.

This will allow you to message all the backers at that reward amount.

Select "Message Backers".

15- Write a message to your backers with Gumroad offer link.

Remember you have saved the offer link and you just need to paste it into your message.

Here is a modified version of my message for you to use as an example.

Great News!

We’re finishing up the videos and extended sections of the book. The videos & book are being distributed via Gumroad.

To start downloading your rewards, just go to
[offer discount link here]
Click “I want this.”
Add your email and you’re all set.

You will receive the new chapters and videos straight to your email inbox.

If you have any problems, you can email me directly at

Happy Animating!
Jason Love

16- Send your message and repeat for next group of backers.

I hope you enjoyed this tutorial. I spent over 10 hours putting this tutorial together for you, and I know it will help you fast-track your distribution of Kickstarter digital rewards.

If it has helped you in any way, please do me a favor and let me know in the comments section below and also share this tutorial using the social media buttons at the bottom of this post. Thank you!!

Keep on being creative!

Kickstarter Marries its Mission

Kickstarter has taken a significant step in showing it is determined to continue their company with the values and mission it has had from beginning.

Kickstarter’s Mission Statement:
Our mission is to help bring creative projects to life.

To do this, Kickstarter had to kill part of itself off…. That is a dramatic way to put it, but it is true Kickstarter Inc no longer exists.

They have made a transition to a Public Benefit Corporation, making them a sort-of hybrid of a corporation and a non-profit.

What is a Public Benefit Corp?

A public-benefit corporation is a type of company that looks at accomplishing a greater good along with maximizing profit for shareholders. An incorporated company’s CEO (head person) can be fired if the shareholders feel they are not making the most profit possible. This is a scary idea for a company that is trying to put their values over greed.

Until recently, the idea of a for-profit company pursuing social good at the expense of shareholder value had no clear protection under U.S. corporate law, and certainly no mandate. Companies that believe there are more important goals than maximizing shareholder value have been at odds with the expectation that for-profit companies must exist ultimately for profit above all.

A Benefit Corporation allows companies to seek societal impact along with making money. Having a positive influence on a community is now a legal obligation of Kickstarter.

What this means for

Kickstarter’s transition to a Public Benefit Corporation doesn’t include any changes for us on the user end of the website. Instead, it means they will continue to help artists, inventors, and creatives fund projects for the world (or small communities) to enjoy.

From Kickstarter’s inception, we’ve focused on serving artists, creators, and audiences to help bring creative projects to life. Our new status as a Benefit Corporation hard-codes that mission at the deepest level possible to guide us, and future leaders of Kickstarter.

There is one change that Kickstarter has announced. Kickstarter proclaimed a commitment to donating 5% of their annual profits to arts education and organizations fighting inequality.

This promise is an extension of their values and commitment outlined in their Public Benefit Corporation.

Other notable Public Benefit Corp

Only .01% of all American businesses are Public Benefit Corporations. However, there are many you have heard of before.

These include:


If you would like to see Kickstarter’s values, goals, and commitments; that is all in their Public Benefit Corporation charter.


How to Survive Kickstarter

Kickstarter is a beast when trying to fund a project.

Setting up a Kickstarter page and publishing are the easy parts. It is marketing that can quickly kill the soul of artists and creators.

If you have been reading Compulsive Creative for awhile, you might remember the article “Kickstarter Campaign Tips & My Last 24 Hours.” In that post, I cover things I wished I had done and what I planned to do after the campaign.

In this article, we are going to get the perspective from another successful Kickstarter, Sarah Roark. The following was her response to a group trying to Kickstart their graphic novel.

Sarah’s response to, “How long did it take you to reach your goal? What were some strategies for promotion?”


Hi [name removed]

Mine very much followed the now-typical “bathtub shape” model of strong activity in the first several days and the last several days, and lots of nothin’ in between. You may be interested to compare my funding graph with other similar projects:

By the way, do not put too much stock in Kicktraq projections. They just take whatever your current trajectory is and project it straight out – it doesn’t take the bathtub curve into account. Kickspy did a much better job with that, but it got taken down and is now trying to retool its services. Point is, KICKTRAQ HATES YOU and it LIES. The fact is that if a campaign hits 30% at any point in its span, its odds of fully funding become 90%. No joke: “The 30% Kickstarter project ‘Tipping Point’.”

My colleagues’ prediction that I’d get BY FAR the most pledges on the first and last days of the campaign turned out to be right on the money. People dawdle. They do not care how many heart attacks they give the creator in the meantime. The ‘remind me about this KS’ button people can hit on a project they’re considering backing does not even send them notification till 48 hours before close.

As far as promo went, I did run some cheap web ads. I also did some outreach to comics/fan sites and submitted whatever materials they’d take for news release, etc, and appeared on two podcasts for interviews, the Grawlix podcast with Jesse Kiefer and co and the Jason Loves Life podcast, those were great.

IIRC [if I recall correctly], The vast majority of my referrals came through Facebook but there was also a fair Twitter contingent. (Some people have it the opposite, or they get mostly Tumblr traffic — whatever channel you have best established will probably be your winner.) I did some spamming on both those platforms, including content-bearing spam, like reward sketches for funding milestones, and also begged shares from many of my friends and colleagues (trying not to be a pest in the process, but you have to pest just a BIT). I also did an email blast to everyone that I had a reason to believe was actually interested right before the campaign and 48 hours before the campaign was to run out.

Hope this helps! It’s pretty getting-raked-over-coals no matter what.


There you have it.

I completely agree with everything she said. For my last campaign, Kickstarter was my top referral and Twitter was my second. It was a lot of work, and I bothered people more than I felt comfortable, but I also wanted to hit our funding goal… Which we did.

So, here are 5 tips for surviving your Kickstarter.

1- Ask for help from your friends. If they love you, they will be okay with it.
What I found worked best was contacting them directly one time and asking if they would share my project.

2- Connect with people who have an audience that would like your project.
It is important that you don’t ask for help right off the bat. Make sure to try and build a little bit of a relationship or at least do something for them first. Ask if they are looking for a guest post (bloggers), a guest for a show (podcasters), or fan art (webcomic).

3- Get people to back early. The best way to do this is to tell people the importance of backing early. I also found having “early bird” rewards helped with getting people to stop procrastinating.

4- Continually update people on the project. You can do this through Kickstarter updates, social media, or your website. These updates keep the campaign fresh in your friends’ minds and increases the likelihood of them backing or telling friends.

5- Stay healthy (this is IMPORTANT). Most of us survivors of Kickstarter experience sickness from lack of sleep, stress, and exhaustion during the campaign. Be prepared for this and plan accordingly.

If you have any further questions, feel free to ask away in the comments below.

You can check out Sarah Roark’s past Kickstarter campaign (After Daylight – Vampire Comedy: Volume 1) or her webcomic ( You can hear more about her experience in her article “Talking Turkey about Kickstarters.” It is full of Kickstarter Wisdom.

A Brief History of Kickstarter

It is crazy to think that Kickstarter is a half-decade old. More interesting is that it started with an idea


  • 2002 – Perry Chen came up with the idea for Kickstarter.
  • 2009 – Kickstarter launches
  • 2010 – Grew to 10 employees (from 5)
  • 2011 – Hit 1 million backers
  • 2011 – By the end of the year had 34 employees
  • 2012 – Office became 3 floors of a building
  • 2012 – By the end of the year had 54 employees
  • 2013 – First million dollar project funded (with several following)
  • 2013 – By the end of the year had 70 employees
  • 2014 – Moved office into a home in Brooklyn
  • 2014 – By the end of the year had 103 employees

Kickstarter Campus

Received an exciting email today from Kickstarter about a new section of their site.


Kickstarter describes Campus as ” a place where creators can come together, collaborate, share knowledge, and talk with the Kickstarter team”.

This is AWESOME!
I’m always interested in how to run Kickstarter Campaigns better.

I’m eager to chat with other Kickstarter users in a supportive environment. I’ve reached out to other Kickstarter creators through social media in the past. It feels weird, but it is always helpful. Campus will make that process so much less awkward.

Beyond talking about Kickstarter itself, I plan to be active in discussions related to making cool art/projects, general project feedback and discussions on creativity.

How does it work?

  1. Go to and log in.
  2. You can add a question and people will respond.
  3. Vote up useful answers.
  4. Answer other people’s questions.
  5. Follow questions that you would like to have answers for.

Campus is user-friendly and easy to navigate; this is a great addition to the Kickstarter experience. Let me know if you join up, I would love connecting with other creatives.

Kickstarter Campaign Tips & My Last 24 Hours

We’ve been spending the last two months working on this Kickstarter campaign. For five weeks, we prepared and for the last three weeks we have been running the campaign.

It is exhausting, scary, stressful and a blast!

What I wish I had done before the campaign.

I felt unprepared going into this campaign. Which is a normal feeling for me, but I wanted to get it done before 2015.

We were successful, but if I did it again, I would make sure that I had a detailed plan. One that would have the flexibility to adjust on the fly but also make sure I knew what I needed to do next.

Having a detailed plan keeps the campaign in perspective. Making it less stressful (in theory).

What I wish I had done during the campaign.

During the campaign, I felt a constant desire to be working on the campaign. If I did it again and had a plan, I would schedule work time and stick to it.

Putting in 10 -to 15-hour days is not sustainable. It made me irritated and stressed. During week two, I got both sick and threw out my back. Proof that healthy work habits are essential, even during a Kickstarter Campaign.

What I plan to do after the campaign.

After the campaign is over, I plan to review all the things I did for the campaign. This will give me an idea of what worked, what didn’t and what needs improvement.

More Kickstarter Articles?

Interested in learning more about Kickstarter? Leave your questions in the comments.

We will respond either by reply or write an entire blog post around your question.