Pat Flynn

Week 5 – Back links and Article Marketing

Marketing Niche Sites is hard. There is a never ending amount of information with a lot of contradictory theories and techniques. I ended up spending a great deal of time looking around at other people’s thoughts on the subject.

There is a lot of content out there in a variety of forms. I spent more time watching videos, listening to podcasts and reading articles then I really should have.

My new philosophy is just to pick one person to follow on this and stick with that.

I have decided to stick with the system Pat Flynn talks about in his the backlinking strategy that works article, but with some adjustments.

My back linking strategy is to create original articles; spin those articles; and submit the spin versions to article directories, Web 2.0 properties, and free blog sites with links back to my niche site.  Then I have to connect to these spun articles through article submission software and to use social bookmarking.

From Jason and Jeremy’s video on Internet Business Mastery

I tried to diversify the “words” that contain my link to my site.

They suggest:

33% Exact Keyword, Partial Keyword, Related Keywords
33% Using sites URL and URLs to specific posts/pages
33% Miscellaneous (such as “click here” or “More Information”)

The articles I submitted had the following anchor tags for the backlinks:

  • 1 had my wife’s name as the author (Leah Love).
  • 1 link was “Click Here” and was in the context of, “for more information click here.”
  • 2 were URL links to the home page of the niche site.

Week #5 Results

Back links and Article Marketing

This week has been a rough one for a few reason.  The first being we had to buy more software to make the marketing strategy work (which Leah was not happy about since we had already spent$262.30), and we might need to buy more software.  The second being that I wasted too much time researching what strategy to use and then doing something different (I talk about this in the lesson learned section below).

Income: $0

No Income yet.

Costs: $84

For the best spinner, we spent $84.  This is the software that changes an article into multiple articles. It changes the articles enough to sneak past being flagged as duplicates.  These articles are used to put on other sites with links back to my niche site as mentioned in the strategy at the top of this post.

Time Breakdown: 14 Hours

Leah’s Time (4 hours):

  • 4 hours writing new content for the site. These will be “spun” for the back linking strategy.

Jason’s Time (7 hours):

  • 2.5 hour studying backlinking strategies and creating a plan
  • 2.5 hour signing up for article directories
  • 1 hour spinning articles
  • 4 hour posting articles on article directories (this took way longer than it should, and I talk about it in the Lessons section below)


Here is an update list of our strategy.

  • Week 6: Create articles, spin, and place on other sites with link backs. Sign up and plan to use mass article submitter/creator software and social bookmarking sites to point at web 2.0 sites, articles in directories, and articles in external blogs.
  • Week 7: Comment on other sites with back links to mine, become active in forums, and build a basic social media presence.
  • Week 8: Optimize the WordPress site, Google Adsense, and the marketing.

Lesson:  Don’t let paranoia get you off track!

It has been a weird lesson this week, and it sounds awkward saying it, but I let fear lose me about 4 hours of the 10 hours I put in this week.  That means I could have accomplished 40% more if I didn’t make this mistake.

Let me explain.

I have decided to use Pat Flynn’s niche site duel articles as my guiding star in creating this niche sites. I trust Pat because he is honest about his income, his strategies, and cares for his audience. All things that make me believe him, but while implementing his backlinking strategy, I started to question how it worked.

I started reading other websites on the subject, which was a good idea, but I spent 2.5 hours going over everything I could read or watch on the subject. In the end, I decided to go with Pat’s strategy. Reading what others said was not a waste of time, but I could have spent just 1 hour and I would know the same amount of information I do now.

The second thing and the biggest mistake I made was getting paranoid that I would be flagged for repeat content. So I took my spun articles and drastically changed them manually. This consisted of cutting out entire paragraphs from the article and switching the remaining ones around. The problem with this was that the article directories required 500 – 600 words minimum.  I had cut the article down to 300 words on two occasions. This required writing an extra 200 – 300 words to fill in the words I cut out.

This was a huge mistake for several reasons.

  1. When Google looks at my articles next to each other, it looks for a specific percentage of similar word use in sentences.  It doesn’t matter if the paper is in similar order because it looks at similar sentences not similarly structures of articles.  The spin software breaks up the similarity in sentences to get passed as none duplicate articles.
  2. Wasting my money.  I paid the money for using a program to spin articles and not using it correctly.
  3. Wasting my time.  The articles were already different because of being spun.  Me changing them by hand had no purpose other than an attempt to overcome the paranoia of being flagged and not getting ranked.
Another week has passed with a new one coming up.  I hope you learn from my lessons and enjoy following along with my niche site journal.  If you have any questions, feel free to leave the in the comment section.
Jason Love

My Niche Site Journal:

Week 1 – Choosing a niche site topic

This is the 1st week of this experiment with Niche Sites. We are very excited and have high hopes for the possibility of making a full time living off of Niche Sites.

We are not 100% sure on the best way to format these blogs for easy reading of information, so you might notice a change in layouts over time. We do know that we want to include: Income & expenses, the number of hours put in with what we did, plans for the future and the lessons we learned.

If you have any suggestions or questions, we would love to hear them in the comment section below. But first…

It is time to get started with the Niche Site Journal!

So, let’s get started with a strategy.

Site 1’s strategy (Pat Flynn’s)

1-Choosing a niche site and create it.

2-Get traffic.

3-Traffic clicks on affiliate links or ads strategically placed on the site.

4-$$Make money.$$


Week #1 Results

Choosing a niche site

My wife is currently seven months pregnant with our first child; because of this Leah has been doing hours of research on the topic for her worries and some peace of mind. For this reason, we have decided to do our first niche site involving pregnancy.

The problem facing this niche is that it is over saturated with tons of information, sites, and blogs.

niche site options

Current Numbers:

Income: $0

no money in yet.

Expenses: $98.94

We ended up giving in and purchasing Market Samurai (this is an affiliate link).  We bought this product because of the many hours I was spending going between Google Keyword Tools and then using Mozbar and SEOquake extensions drove me crazy.  It was tripling the time it took me to see the numbers.  Market Samurai gathers the numbers for me, and I’ve concluded it will save me a lot of time in the future for under $100.

It was an investment I couldn’t pass up.

Time breakdown: 14 Hours

  • 4 hours learning about choosing niche sites.  I was trying to figure out what I should be looking for and what numbers make a good niche site.
  • 2 hours on learning Market Samurai.  After about four hours of going through keyword numbers on my own, I gave in and bought the software.  I was not familiar with using it, so I had to go through the tutorial videos that Market Samurai has on their site and YouTube channel.
  • 8 hours trying to find keywords (including 4 hours before using Market Samurai).  This part was a lot harder than I expected!
    Because we choose such a highly saturated market that involves public health, anything with high view numbers in pregnancy is covered by all the medical, educational, and non-profit sites.  Not to mention the blogs of people talking about their pregnancy and the commercial websites trying to promote to pregnant woman.


We have decided to adjust our plan a little. We know we’re going to have to work around the problem of the over saturated market, but we have a few ideas to get around this.


  1. Create a niche site that focuses on smaller searched keywords that are pregnancy related. Then hoping that getting number one on Google searches for several of them will bring in the numbers we need and allow Google to provide the best ads for each of those pages.
  2. Instead of creating one larger niche site, we create several micro niche sites that link together. This will cost more in purchasing domain names ($15 per domain) but will make Google more likely to rank us as number 1.
  3. A hybrid of the first two.  Create a website that is our primary hub with great content on all aspect of pregnancy and have several micro niche sites that cover very specific areas.  All of the micro sites will link back to the main website, and the main site will send readers to the micro sites to read about those specific topics.


The first lesson we have learned is that sticking with two hours a day is hard.  We have found, however, it is more enjoyable and easier for us to put in more than two hours at a time.  Now we plan to put in at least a 4 to 5-hour stretches, four days a week.

Choosing a niche site is a lot harder than I thought it would be, but I have enjoyed my time.  It is like playing a game where the winner gets passive income for years to come. But to win it is important to take chances, make the right choices, and not quit the game.

My Niche Site Journal: