First, I’ve been to Sparta, WI and have no idea where that place is. I will need to do a little research and pay a visit in the Spring.
Second, I love seeing the use of animation over live-action video. And they nailed it in on this one. I am not sure why they decided to do the animation and drawings over the footage. The strange and amazing statue made the video surreal already; the animation put it over the top on the awesome scale.
I hope this is a continued trend by large brands.